They are just screwed.

I once worked with a company that was willing to do pretty much anything and spend pretty much anything to get back on Google and nothing worked.

You can create a new account but Google has a million ways to understand what you are doing.

Quite frankly, the fact that Google is big enough to produce these kinds of outcomes ought to be sufficient evidence by itself that it is a monopoly that shouldn't be allowed to exist in the first place.

I'm hoping they choose a competing advertising agency, even if they lose the bulk of their ad revenue by doing so. Something is better than nothing, so I'm hoping that's the case because Google needs real competition in this space badly.

Choosing another agency only works if you have them create the account. That is not a good option because then they own it and they pretty much always abuse that ownership by telling the client the account spent more than it did.

For example they normally say they spent $10K when really they only spent $7K so they charge the client $10K plus fees and make an absurd amount of money.

Also the client cannot take their account to another agency if they want to fire the existing agency.

This is a big problem because the entire field is based on looking at historical performance of the account and making adjustments based on that data.

> For example they normally say they spent $10K when really they only spent $7K so they charge the client $10K plus fees and make an absurd amount of money.

That's just straight up fraud. It would be fairly easy to prove in court given Google has the truth and those records would be available via legal discovery.