It continues to surprise me how far ahead of them Apple is letting Amazon/Google get in this area. I've always been a big fan of Apple (despite their closed ecosystem), but have to admit that Amazon is seriously outplaying them on this front. Hopefully Apple surprises me and comes up with something even more innovative that can compete.
When I saw this, I actually had the opposite reaction.
I remember when I first saw an iPod Nano with the color screen and the scroll wheel that magically scrolled up and down by just moving your finger around it without actually turning a wheel. It seemed like magic. Same thing when I first saw the iPhone/iPod Touch. Apple's products were very carefully designed and only released when they were perfect, and very rarely failed to wow you.
Amazon on the other hand, always seems to rush things to market and then see what sticks. I understand that this is largely their ethos, but when it comes to Amazon hardware, I've found myself pretty cynical towards it because they've released so much poorly-executed crap over the years. Even with Alexa, I like many others, find that it's pretty much useless for anything beyond playing music or setting a timer.
Having an Echo, I saw this and my first thought was "meh." I have a feeling that if Apple released a similar product category, that wouldn't be the case.
It's amazing that the Apple TV is considered a turd. They seemingly did everything right. Support for third party apps, an awesome remote, decent power. Aside from missing 4k, what makes it such a turd?
The Apple TV is fine for what little I use it for. My main complaint is that I apparently can't use Siri for my own music collection. And that's basically the only music I play through the Apple TV. (It drives my stereo from my iTunes library.)
I agree Apple does release a far higher quality product which is why I'm a fan. Your point about the iPod Nano and iPhone/iPod Touch is a great one. Apple does have a track record of holding back and releasing a much more relevant and well thought out product in the end. I guess I question if this is even a product category they want to get into or if they feel that from a utility standpoint the ability to just say "Hey Siri..." from any apple device already fits the bill for most use cases.
But Amazon's products are cheap. Echo first gets out, it is merely 99 dollars, and at the time, a vanilla bluetooth speaker worth that much. It is about accessibility.
Prime subscribers were offered it for $99 when it was first announced. I think you had to get put on a waiting list but that's how I ended up with mine.
The deal didn't last very long and I don't think many people were familiar with the idea of a home personal assistant device at the time. Siri was around but I think by that point (late 2014) the hype had faded for that quite a bit. There were a few Kickstarters[0] that were trying to tackle the idea but none of them took off, and Amazon came along and made them obsolete.
The Echo was very, very bare bones in terms of functionality at the start. There were like half a dozen basic commands and that was it, so my guess is people who saw the Prime invitations for it didn't think it was even worth the $99. I just scrolled through my inbox to find the oldest "What's new with Alexa" message I was sent from January 30, 2015, and it mentions adding Pandora/Spotify support as well as making the companion phone apps available, so those didn't even exist for the first few months Echo was for sale.
I figure Apple is letting them figure out the basics and then they will introduce Siri-in-a-box kind of thing. No sense in being first to market if your execution is flawed.
Bascially this. Since the return of Jobs, Apple has not been first about anything (and one may argue about them not being so back in the day as well). But Jobs always had a flare for marketing.
Can you have loyal customers with just marketing? Certainly you can get them to buy a product, but marketing doesn't create satisfied customers post purchase. Being first is similar. You can certainly get some nice industry buzz (marketing) by being first. People will buy the product, but will they be satisfied? Only if it is well designed.
I feel like the Blue Origin / SpaceX "first to land" is relevant here.
Blue Origin (another Bezos company) was technically first to land a rocket, and gloated about it. But SpaceX has a more useful implementation as of now.
Does AppleTV have HDMI pass through? You would need it for it to compete with the echo. The echo is always on, always listening and accessible. Having to turn on the TV and change inputs and all that removes all of the conveniences of the echo.
My feeling is that some company is gonna do that eventually, use the set top box as the home hub, but there are some convenience issues to be figured out.
Why not sell a display that will work with it wirelessly? It would basically be the iPad with WiFi but no touch screen, no camera, maybe even no battery (always plugged-in), and a stripped down iOS with limited CPU/RAM/storage. You talk to the AppleTV box, the display lights up and shows you what you asked for. Add a microphone to the display so it can hear where you are and display you the results in your kitchen display, bedroom display or wherever.
And add a feature to listen to commands like "Show me X on my phone" or "Send this to my phone" and it will display whatever you just asked for on your iPhone. Or even "Send this to [contact name]".
There are a lot of smart TVs already integrating with internet... I would imagine most would be like that in the future. It didn't make sense to me why they integrated a screen (other than to get people to use it in every room/ some sort of Amazon strategy that usually works for an unforeseen outcome).
What I haven't seen is something like the electronic-paper Kindle... a calm display. Most of the time I have my laptop and tv on quick shut-down because the ambient light feels grating (maybe it's the feeling of losing energy? not sure why it annoys me). A calendar or XKCD board would be awesome.... have the echo just populate a poster with stuff that's slightly irritating to lookup... this leads into an idea of having 'settings' for the environment/ room...hmm
