Google killed with their free Reader the biggest part of the market around RSS. Switching off Reader opens up this market which should be still large enough for a few indies to find their niche. Maybe even reinvigorating RSS while doing so.
When I got my current laptop about 1 1/2 years ago I didn't install an ad-blocker (or NoScript or FlashBlock) and really don't care anymore. Ads improved over the last view years.
My solution for sites with crazy ad banners/skyscrapers (too colorful, too much movement or - worst of all - play sound) is simply to stop visiting them. Sidenote: If I tend to somehow return over and over again they get an entry in /etc/hosts).
And yes, pop-ups are blocked (as it's default in Chrome)
I'm with you on your guess. There are hundreds of reasons why a paid service may stop to exist. Still I would argue that running a paid service gives you more options compared to free/freemium: if you balance right you should not go bankrupt, it's cheaper to run (less users -> cheaper hosting and less support), better position to fend off acquisition or during acquisition-negotiations, easier to bootstrap.
Google killed with their free Reader the biggest part of the market around RSS. Switching off Reader opens up this market which should be still large enough for a few indies to find their niche. Maybe even reinvigorating RSS while doing so.