I have a theory that corporations make new UIs to entertain people through them. First, to create the feeling that something is happening, and second, to increase screen time.
Old interfaces were far more practical for getting work done, and therefore obviously boring.
For me, as someone who is supposed to use technology as a tool and not as a source of amusement, the new interfaces of the major OSes feel unacceptable. But the other billion people chatting and scrolling are the real consumers, not me — and as a result, we now have the interfaces we have.
That’s one reason corporations make new UIs, yes, but the other is users demanding them for the sake of novelty. Reddit (but not only) is filled with people with no design sense complaining about how something which works (because it was relentlessly iterated on) looks “stale” and “old”. They’re the same users who jump from app to app willy nilly just chasing novelty. Any turd, if hyped enough, is ailed as “the future”, “modern”, “innovative”, which is repeated drivel from what the corporations tell you when they introduce their next thing.
Good catch, the yellow and blue colors are totally inspired by BeOS :D I'm even adjusting the default VGA palette to get the right tints in 16-color mode.
I think it's that yellow bar what it makes it look like BeOS. And maybe the right hand menu bar. But once you check a B/W version, it doesn't look like BeOS that much.
Watching the keynote at our office on a big screen and everyone collectively sighing when they announced the name felt indicative haha.
I think it just feels uncreative? Siri as a brand has some value, but if you want it to feel like a watershed moment where old Siri is "behind us" finally, just give it a new name.
I don't think Apple has the option to rebrand Siri at this stage, assuming people actually call Siri by name. However, turning AI into 'Apple Intelligence' doesn't feel creative either.
This doesn't follow for me. They can trivially allow it to still respond to the old wakeword. They should absolutely change the name in the event they can finally make it useful, because "Siri" is (in my mind and many others') a synonym for "hapless idiot." "Thanks, Siri" has been uttered hundreds of time in my house and my car, and 100% of the time it's sarcastic.
Or just keep calling it Siri, and announce "hey look, Siri does some cool new things."
AI is a technology, not a product. Consumers don't care about technologies, they care about what the product does versus what they currently have.
I think Jobs was an asshole, but one good thing I can say about him is that he understood the difference between technology and products. Imagine if they had called it the "iPod HDD."
The ergonomics of “the new X” sort of fall apart when you’re releasing it in stages. (Not in EU/only in English) It spawns a lot of conversations like “do you have the new Siri? Uh… I think so? It’s still crap though.” You cart around this bad brand image because you pitch this big watershed moment and 2/3rds of people are still using the “wrong” Siri.
Siri and Voice Control were both usable during the same time and it feels like it could work here too.
Totally agree that AI is just an implementation detail though. IMO that new product name should NOT have “AI” in it at all.
It's going to be weird though when my phone has Siri AI and my Homepod has Siri... "please ask on your iPhone" edition. I also don't quite get the distinction of Siri as an app versus the Siri I yell at to make my TV do something.
Amazing how someone again finds a meaningless thing Apple does better than the rest then blows it out of proportions. Makes you wonder if they are on Apple's PR team.
It looks bad from every perspective. I've never seen two apple's in one URL for product category before. apple.com/apple-intelligence
To prove my point, I opened a random date on the Apple website matching today's date to compare. 16 years ago, June 8 (1) Apple released the iPhone 4. There's still no room for jokes about that release, and from this perspective, calling their AI 'Apple Intelligence' feels weak compared to what they used to deliver.
I agree that some years ago Apple was the strongest in marketing, their brand team had been setting the bar for tech, but I simply can't say that anymore.
For pedantry's sake, they were saying "AI = Apple Intelligence" last year as well, so it's not like they just pulled it out of their butts now that popular opinion has turned against AI.
From website: Monochrome-Dedicated CMOS Image Sensor
To pursue the highest level of monochrome expression, a dedicated image sensor was developed. It does not use a color filter to acquire color information; instead, each pixel captures the brightness information of the subject and directly translates it into a monochrome image. This allows the sensor to receive more light information than a conventional color image sensor, resulting in sharper images with enhanced detail and improved sensitivity.
I will certainly not. And even if I did — within any reachable radius there's nothing actually suitable, everything is 10+ ly away, but maybe I missed something.
If you did go at 99.999999% or whatever 10 light years away means basically no time for you. That's how time dilation works. Or, from your subjective experience, the faster you go, the shorter the distance. If you go REALLY fast, the distance shrinks to nothing. Those two perspectives are the same way to think about the same underlying time/distance transformation that happens.
If you were traveling very close to light speed, time dilation would mean your experience of time is slowed down, such that if you can go infinitely close to the speed of light, you can travel anywhere as quickly as you have the energy for. For an observer on Earth you'd still take however many lightyears away the location is.
on e.g. our preproduction site, Meta is the only big-tech crawler that accesses it, at least with an honest user agent. (Meta also accesses disallowed paths on the production site.)
https://chat.publicai.co
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