The way we each approach and interact with social media does say a lot about us. However, as in my case, and im sure others here would agree, I generally prefer to not interact with social media by actively liking or sharing things. I merely observe, I use the social media tools that allow me to connect and reconnect with others, but I believe that the onlooker or the analyst that tries to derive information from my likes and dislikes, will ultimately come out empty handed. So this indeed says a bit about me, but I may be entirely different from another fellow "observer" of social media who also doesn't actively like or share.