Google (Alphabet?) mostly does "fail fast", where they are funding a plethora of products in a myriad of different fields. So it's not surprising that some products appear to be half-baked. So they threw this one out there. If it gets traction, then fine. If it doesn't, it will be terminated quite quickly.
This is a strategy adopted by many other companies. It's the antithesis of the oft quoted Steve Jobs philosophy:
“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.”
Google (Alphabet?) mostly does "fail fast", where they are funding a plethora of products in a myriad of different fields. So it's not surprising that some products appear to be half-baked. So they threw this one out there. If it gets traction, then fine. If it doesn't, it will be terminated quite quickly.
This is a strategy adopted by many other companies. It's the antithesis of the oft quoted Steve Jobs philosophy:
“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.”