>As mentioned in the interview, there was a massive scandal in Europe about horse meat being substituted for beef in some products. No one would have batted an eye if it was turkey being substituted for chicken, or lamb for beef.
The outrage in Europe was largely due to horse meat not meant for human consumption making it into the food supply chain, right? The revulsion that many Americans feel about eating horse just isn't as prevalent in Europe.
The outrage was very similar when a second meat scandal occurred in Sweden when fair trade marked high quality beef was substituted with a imported cheap alternative. No one likes being made a fool and paying 2-3 times the actually value, and different quality of meat has different amount of nutrition, water content, risk of human transferable diseases, toxics and antibiotic/environmental footprint. Most people also have a strong dislike of fraud, and do not like the knowledge that their money got into the hands of criminals.
Horse meat isn't consumed in Britain either, which is where the the mislabeled meats were discovered. I see what you're saying about the scandal though, that does seem to me like a reason to be upset.
The scandal was all over Europe, even in countries where horse meat is consumed. Problem one was substituting horse meat for beef or w/e (kind of a dick move). Problem two was using horse meat unfit for human consumption spiked with all sorts of veterinarian antibiotics (actually dangerous).
The outrage in Europe was largely due to horse meat not meant for human consumption making it into the food supply chain, right? The revulsion that many Americans feel about eating horse just isn't as prevalent in Europe.