At that price Amazon are going to sell - oh... - five or ten. At least.

I really can't imagine who's going to buy this. There may be a mythical subset of hyper-rich hyper-readers who are bored with their existing Kindle collection and want something newer and shinier, because.

But the average reader is already happy with their average reader. This offers nothing of value to them.

At half the price there might be serious interest, but £270 is completely unrealistic.