Think of it as a kind of message from the future from the non-nerds ~ http://paulgraham.com/nerds.html A message from all the cool kids at school who smoked, drank and who now hit a certain age realise it wasn't such a smart idea after all, but didn't want to stand out amongst their peers. The kids that are dead or in wheel chairs probably already know this.
That's the message smokers and drinkers of my youth seem to tell me.
From my own experience (and why I upvoted), pointing out a word of advice to young HNs - entrepreneurship when it goes, goes up fast and along with it comes parties, alcohol, "social meetings", etc. Easy to get lost. Not 100% relevant to the story, but relevant to members of the board.