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I have to believe that what we're seeing is fallout from his posting on Inc. where he (publicly) lamented about how distressed he was by Atlassian's performance, and started demonstrating doubt that his company would survive. He compared Atlassian to Oracle, and Fog Creek to Informix. Even if he had those thoughts privately, to so openly admit to the competition, (and his customers) that he believed that Atlassian's approach might be more effective, and they would end up being the winning team, was unwise to say the least. (And violated several dictums of Art Of War)

I've used both Jira and FogBugz, so I take a little bit of exception at his statement "we have the undisputed No. 1 product among the 5 percent to 10 percent of programmers who regularly read blogs about programming."

I'd like to see the the numbers behind that claim. Perhaps they No. 1 product among people who read joelonsoftware - but "blogs about programming" in general? I'm willing to bet money that Jira has far surpassed FogBugz in that space, if only because every single company I know ends up using Jira for so much more than bug tracking.

You can be certain Atlassian is aware of every step Joel takes:

http://jira.atlassian.com/browse/JRA-19746



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