>Let's see how long the content owners will stay unmoved.
They won't - Netflix isn't the only platform, just the largest - and compared to its competition its being rather altruistic in this situation.
The content owners will more likely decide to license less content to Netflix (to Netflix's credit, they are trying to depend less on other's people content) - but will license that will play ball. And the content owners do have a place to go, HBO GO/Now's platform being the first I can think of.
They won't - Netflix isn't the only platform, just the largest - and compared to its competition its being rather altruistic in this situation.
The content owners will more likely decide to license less content to Netflix (to Netflix's credit, they are trying to depend less on other's people content) - but will license that will play ball. And the content owners do have a place to go, HBO GO/Now's platform being the first I can think of.