Good luck telling (and selling) your average small business owner they need to hire (or consider a firm that has) a graphic designer AND a user experience designer when building a new website.
Maybe on the corporate level where money is wasted and meetings are plentiful. But down here in the real world (trenches) it's unnessary if the "web designer" in question knows his/her shit.
All this guy is doing is splitting an existing profession into two sub-professions. You can do that with almost any job.
Example: Fire the painter! What you really need is a guy who paints and another guy who tells him where and what to paint (a paint experience designer?)
Maybe on the corporate level where money is wasted and meetings are plentiful. But down here in the real world (trenches) it's unnessary if the "web designer" in question knows his/her shit.
All this guy is doing is splitting an existing profession into two sub-professions. You can do that with almost any job.
Example: Fire the painter! What you really need is a guy who paints and another guy who tells him where and what to paint (a paint experience designer?)