I think any Nintendo IP would do well from the brand itself. But you're right. Pokemon Go is different. As someone who once obsessed with Pokemon 20 years ago, this game is like living a childhood dream. I'm pretty sure many other like me are what drove the initial traction. Social media did the rest.
Ah! Time zones are tough. I read a news article saying it was released about 12 hours ago; I should have guessed that it wouldn't have _literally_ been at the time the article came out.
Hell, it hasn't even released in Japan yet.