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Because it isn't basic for everybody. It's conceptually simple, but hundreds of millions of computer and cell phone users go through through most days without ever doing it at all. It is much more familiar and convenient to them to use messaging or the cloud or automated software.

What I mean is that from the perspective of a mass-market electronics maker, it's something you can leave at a low priority. It'd be nice for some people, but most won't miss it and you can sell tens of millions of devices without it. Why do what few want?



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