The awkward price is why I, my family, my friends, my coworkers, and everyone else I know basically stopped going there.
Why wait in a slow line, pay a premium price, and spend twice as long to chow on a burrito or bowl as it would take you to eat a burger or taco? Sure the food is good, but the hassle is just a bit much. If I wanted to put up with all of that I prefer to just spend a few bucks more and go to a proper restaurant.
The price is double that of the burger because the quality of the food is also a double that of a burger.
I never noticed how good chipotles ingredients were until I started eating bowls instead of burritos. Those massive burritos are a sloppy tube of undifferentiated food matter that totally obscures the quality of the food.
Personally I think they should institute a "small size" burrito, for a lower price. Moe's does this.
Yeah, the quality is double. I'm not saying the price isn't worth it. I'm saying the price is in an awkward point. They're competing with both fast food and restaurants.
Personally I think they should institute a "small size" burrito, for a lower price. Moe's does this.
I'd like that, but I can see why they don't. I doubt the savings on ingredients would be adequate for them to preserve their margins yet offer a price point that would seem reasonable to the consumer. Very few would be interested if it were only (say) 15 cents cheaper.
Why wait in a slow line, pay a premium price, and spend twice as long to chow on a burrito or bowl as it would take you to eat a burger or taco? Sure the food is good, but the hassle is just a bit much. If I wanted to put up with all of that I prefer to just spend a few bucks more and go to a proper restaurant.