He's been doing this for years. I know several people that have gotten terse, 3 or 4 word responses to him. It's only recently that the press and the bloggers have noticed this.
Yeah, 5-10 years ago no one except the niche community of Mac users and developers was following Apple this closely. It's almost hard to remember how small Apple's influence had gotten by the time of Steve's return - before the iMac, iPod, iPhone, or iPad. How many people even remember products like "Performa" or "eMate"?