Nitpick - Anova isn't exactly a startup. The original Anova Scientific [https://www.waterbaths.com] is a lab equipment manufacturer specializing in controlled-temperature water baths. When they realised that chefs were willing to spend thousands or tens of thousands of dollars on their baths for cooking purposes, they made a classic pivot and span off Anova Culinary to make smaller, cheaper products for home kitchen use. The Kickstarter was as far as I understand as much to gauge market size as to raise capital.