> I don't understand why organic food is this expensive in the US in places like WFM.
I have been wondering about this myself, products labeled 'organic' have varying degrees of quality that I assume are reflected in distributor price. Now, while in my experience WF tends to mostly have higher quality organic stuff on their shelves than my other go-to stores, my intuition is that their markup is pretty important.
When I think about it, it seems apparent that WF and similar stores simply have a strategy of luxury: the higher prices are a statement, in addition to improving the perceived value of the products to the buyer, they also secure a relative exclusivity.
In other words, they've gone a little bit apple-store of food.
I have been wondering about this myself, products labeled 'organic' have varying degrees of quality that I assume are reflected in distributor price. Now, while in my experience WF tends to mostly have higher quality organic stuff on their shelves than my other go-to stores, my intuition is that their markup is pretty important.
When I think about it, it seems apparent that WF and similar stores simply have a strategy of luxury: the higher prices are a statement, in addition to improving the perceived value of the products to the buyer, they also secure a relative exclusivity.
In other words, they've gone a little bit apple-store of food.