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> Apart from shuttering stores and stalling expansion plans, the company is continuing to focus on 365 by Whole Foods, a two-year-old division aimed at launching stores for “value-conscious” consumers.

Without a doubt, generic organics is where we are going.

I don't often shop at Whole Foods because I can't get my whole list there for a reasonable price compared to buying mostly a mix of organic and Simple Truth at Kroger. It's not worth making a separate trip just for a few things. If WF zoned in on this space more that could change things.



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