But in some circumstances it's not necessarily that the consumer is trying to cut time and effort.
For instance, if I'm out and about doing stuff and happen to want some sliced mango. It's not that I decided in advance not to buy bulk mangoes and slice them at home, I just decided spur of the moment to get some.
Of course there are people who don't like slicing mangoes themselves, so for added convenience they will buy pre-sliced mangoes and bring them home or wherever specifically to eat them.
> But in some circumstances it's not necessarily that the consumer is trying to cut time and effort.
> I just decided spur of the moment to get some.
No, that's still cutting time and effort. Okay you want something spur of the moment. Your option is to buy it and then go home and slice it, buy it pre-sliced, or don't buy it at all. That is still a choice of convenience vs payment. You're not being forced to buy the mango.
For instance, if I'm out and about doing stuff and happen to want some sliced mango. It's not that I decided in advance not to buy bulk mangoes and slice them at home, I just decided spur of the moment to get some.
Of course there are people who don't like slicing mangoes themselves, so for added convenience they will buy pre-sliced mangoes and bring them home or wherever specifically to eat them.