Does anyone else thing that this was a massive experiment? I mean, Google MUST have lost some revenue. This is the first time that they've added anything interactive to the home page. They must want to learn something enough to do that.
If so, what? One possibility is to see if increasing engagement time during a visit has any effects like increased ad conversions or increased time spent on consecutive sessions.
I think he means lost revenue due to people not searching and clicking on ads as much.
Of course, it also drove a lot of people to google to check it out, hard to measure the good feelings towards google due to that. The images they display really does generate a lot of good feeling, for a tiny bit of work for google.
If so, what? One possibility is to see if increasing engagement time during a visit has any effects like increased ad conversions or increased time spent on consecutive sessions.