>When you design something, design it for someone who has the attention span of a two-year-old. Not because your app is going to be used by a two-year-old. But because that is how much mental bandwidth a user is going to give you. Your user is probably busy or just likes to multi-task.
I think this is a common problem, and the problem is with the people creating/selling/supporting the product, not the customer. We get so invested that we are willing to overlook little pain points or special knowledge required, which are precisely the things that drive customers away. We develop our own obscure workflow, and just by being an expert in the topic we become incapable of providing the feedback to make it friendly to new users.
I think this is a common problem, and the problem is with the people creating/selling/supporting the product, not the customer. We get so invested that we are willing to overlook little pain points or special knowledge required, which are precisely the things that drive customers away. We develop our own obscure workflow, and just by being an expert in the topic we become incapable of providing the feedback to make it friendly to new users.