That's exactly what we do with all our pilot clients before we go into production. I'm not sure that IBM publishes these results after the pilot is done though.
There's obviously overlap, because people here have shown a dislike to the 60 minutes show.
Overall that probably helps the brand with some groups, and harms it with others (scientists, engineers) so you may have more work to convince them, though the puff pieces might help sell it at the exec level.
