The gaming forums are concerned about this announcement since IGN has a reputation for aggressive ads/branding, which is antithetical to Humble Bundle’s mission.
There is also a potential conflict-of-interest in a reviewing site owning a games publisher. (HB has published a few indie titles)
This combined with HB allowing games bought from their store to instead of donating to charity give 5% back as wallet makes me apprehensive that HB is drifting more and more from their ideal as raising money for charity.
> We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity.
There is also a potential conflict-of-interest in a reviewing site owning a games publisher. (HB has published a few indie titles)