I notice these bars every time I see them in the store. Its amazing how big a di... | Hacker News

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		aakilfernandes on Oct 17, 2017 \| parent \| context \| favorite \| on: Chicago-based RXBar sells to Kellogg for $600M I notice these bars every time I see them in the store. Its amazing how big a difference package design can make.

ovao on Oct 17, 2017 | [–]

The packaging always draws comments from cashiers when I buy them. People seem to respond well to the idea of a simple ‘ingredient list’ right on the front.

codinghorror on Oct 17, 2017 | [–]

yeah that's the standout to me, "we changed our packaging and started winning". Not a market I'd like to be selling in..

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