If you charge for the PDF someone will charge less and someone else will charge even less.
Let them. Your pathological customers have to go somewhere -- send them to that sucker. If they cut their prices, you raise yours. I promise you you will come out ahead on that exchange. (It even works for bingo cards, which the customer has not spent an entire lifetime envisioning as the ultimate in socially acceptable public demonstrations of lavish consumption.)
Let them. Your pathological customers have to go somewhere -- send them to that sucker. If they cut their prices, you raise yours. I promise you you will come out ahead on that exchange. (It even works for bingo cards, which the customer has not spent an entire lifetime envisioning as the ultimate in socially acceptable public demonstrations of lavish consumption.)