Twitter was in a position to succeed because they had the right timing. But twitter ultimately succeeded because of the cute factor of their name. It was fun to say and to coin variations of its predicate into other verbs. The segment of our population that doesn't understand twitter, by default, tend to make fun of it's narcissistic uselessness — and twitter was a name that already poked fun at itself; it didn't seem to take itself too seriously. Because of that, it was able to build a loyalty.