It also sounds odd that they have 3 engineers and 12 employees. What do the other people do?
And hopefully they had more than 3 engineers back when they had 35 employees...but even then why would they choose to fire engineers and have that tech to non tech ratio?
Dubsmash relies heavily on copyrighted content from big studios (at least it did when it became popular). I guess most staff works hand in hand with media companies to promote their content inside the app.