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Two points:

1. their UI was worse. If you don't do something like this right, it can be worse than doing nothing at all.

2. this depends largely on the correctness of the predictions. I assume Yahoo's predictions weren't half as good either.

But still cool, yes.



Yup. Google did a lot of eye tracking studies to get the timing & UI right.

But it means that if Yahoo invested in it, they might have had a shot at getting it right.


1. Do you think in 5 years Yahoo might have been able to get it right? 2. The correctness of the predictions is actually a lot easier to do than you'd think. Yahoo's were pretty good.




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