What would it do? I looked (probably too) briefly...and thought the the main value was mostly the coach. Or at least, the value I saw that I was "OMG, we need this in French _now_".
It would have some expanded functionality to take the place of the coach - it would give turn-by-turn directions each day on what to eat, and educate the user on how to avoid FODMAPs / other eating options. But it would have less customization (at least at first), and the user obviously wouldn't be able to get questions answered in the same way
Gotcha. So that could make sense. Someone could start with the coaching, then downgrade to this option instead of just cancelling due to price once they don't use the coaching services enough.
i.e., it would help you with churn a bit, I think.
