Of course, now that start ups are starting out side the bay area, that is the biggest appeal. There's a lot of people who want to get out of the Bay area. From the perspective of someone with a family: With the astronomical housing costs on the penninsula, working anywhere outside the bay area/penninsula is like getting a 1 to 2 million dollar signing bonus. Even with less than half the pay, you'd be much better off (assuming someplace reasonable: Albequerkee NM, Austin, Dallas, Chicago, Nashville, etc).

Nearly 50% of bay areans want to leave: http://www.foxnews.com/us/2018/06/04/bay-area-exodus-nearly-...