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Apple sends hardware to movie production companies. They’ve been doing this for years.


There's a big difference between the AfterEffects guys and the writers. Rogan's complaints were as someone whose career requires massive amounts of writing and understandably wants a keyboard to have feedback.

I'm in complete agreement with him. In their obsession to make the thing thinner and fancier they have rendered it less usable. They've locked themselves into a marketing pattern that precludes them from having a "if it ain't broke" mindset.


..the difference being, Apple can send the hardware, other companies often have to pay for product placements.




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