> Apple saying “guess what, everybody: you love bluetooth”
I'd think Apple's trick isn't really Bluetooth which remains often “not great”. It's the W1 chip:
“As well as making pairing and switching devices a lot easier, the W1 chip also increases the range of the Bluetooth connection and gives headphones a better battery life. For example, the Beats Solo3 has a battery life that lasts 40 hours and a range of up to 150 feet. Those numbers are just insane for Bluetooth.”[1]
I'd think Apple's trick isn't really Bluetooth which remains often “not great”. It's the W1 chip:
“As well as making pairing and switching devices a lot easier, the W1 chip also increases the range of the Bluetooth connection and gives headphones a better battery life. For example, the Beats Solo3 has a battery life that lasts 40 hours and a range of up to 150 feet. Those numbers are just insane for Bluetooth.”[1]
1. https://www.howtogeek.com/340290/what-is-apple’s-w1-chip/