Take for example this paragraph:

> “This is absolutely novel in history,” Ramstead told me as we sat on a bench in Queen Square, surrounded by patients and staff from the surrounding hospitals. Before Friston came along, “We were kind of condemned to forever wander in this multidisciplinary space without a common currency,” he continued. “The free energy principle gives you that currency.”

This is bloviation and crankery. I am not the target audience for this kind of reputation-building.

I agree the style is annoying, using many such paragraphs to meet the required word count, but Friston's reputation is well established in scientific circles (although I first heard of him yesterday).

I read the title, saw the domain, and didn't read it.