Facebook could succeed if they figure out the "word of mouth marketing strategy online. Think about it; when you buy something offline, or even online most people ask their friends and family what they bought, and from whom ... and then make their decision based on recommendations.
When I pick up new web design work, the #1 vehicle is word of mouth from my already serviced (and hopefully happy) clients recommending me to their friends.
If Facebook can use the "Twitter" style of outsourcing questions to your friends, they can tackle this problem of 'focus'. I could ask my FB friends what type of music player they all use, and my responses could have targeted ads based on what they say.
FB needs to be careful though becayse as you said, people login to FB to "hang out" and don't think "buy buy buy" first like they do with Google.
When I pick up new web design work, the #1 vehicle is word of mouth from my already serviced (and hopefully happy) clients recommending me to their friends.
If Facebook can use the "Twitter" style of outsourcing questions to your friends, they can tackle this problem of 'focus'. I could ask my FB friends what type of music player they all use, and my responses could have targeted ads based on what they say.
FB needs to be careful though becayse as you said, people login to FB to "hang out" and don't think "buy buy buy" first like they do with Google.