This is free market at it's best - a company taking a concept, building a better product and offering it to the customers. It's like Sony building a better portable cassette player, Samsung building a better TV, Apple offering better headphones and Valve Software building a better first person shooter.

Trying to block or interfere with this, like IP laws tend to do these days, will cause stagnation and break the main reason why free market has proven to be the most people-serving economic system.