As these types of epiphanies pop up on the web over time I wish someone would just come out and say it. Apple, as an organization, approaches problems in a way that just about every other company is too chickenshit to try. When Jobs returned and launched the Think Different campaign it wasn't for the masses, it was for Apple.
It's difficult to articulate this properly because most people don't even have a good understanding of what it means to dissent. Being rebellious isn't thinking differently, it is merely fighting the imposition of someone else's will upon your own. Thinking differently is looking at something in the most honest way you possibly can and attempting to refine your vision without allowing undue external influences to distract from the pursuit.
Rarely can you find a single person, much less an organization, that can avoid tunnel vision and approach problems without the taint of past success spoiling new opportunities. It's kind of amazing to watch.
It's difficult to articulate this properly because most people don't even have a good understanding of what it means to dissent. Being rebellious isn't thinking differently, it is merely fighting the imposition of someone else's will upon your own. Thinking differently is looking at something in the most honest way you possibly can and attempting to refine your vision without allowing undue external influences to distract from the pursuit.
Rarely can you find a single person, much less an organization, that can avoid tunnel vision and approach problems without the taint of past success spoiling new opportunities. It's kind of amazing to watch.