I got a similar hit on Wikipedia when I tried to start the article on a company, which happens to be a YC alum. I was just comparing VPS providers, I knew this company was in the space because of HN, and noted the hole in Wikipedia, so I started the article as a way to fill in my own knowledge. Ho. Lee. Sheeeit. There were some admins looking to grind serious axes about "commercial influence". Yet I was behaving more like Consumer Reports. Job got done, but wow.
I've surreptitiously built a HN identity for years so that I could finally cash in on that sweet poultry guerilla marketing cash.