Absolutely agreed. While I was incredibly impressed by the design and quality of Nvidia shield tv packaging, it went into the trash and recycle bin pretty much immediately. It gave me a "oh wow" feeling of excitement, but really could have been sent in brown box and not made a difference that lasted more than 20 seconds.
I didn't mean that sustainable packing would be a bad experience. Just that Nvidia went overboard, sure it was slick and impressive, then it was thrown out. The amount of money and time that went into it was a complete waste of money.
For some reason, I found the packaging of everything better in Japan, even for the most simple items. Among the best are the ones made of paper and cardboard.
