I like to think of Google as entering its third stage.
Stage 1: "Do No Evil."
Stage 2: "Spend Previously Earned Goodwill on Evil."
Stage 3: "Do Less Evil Than Microsoft."
Sounds about right. I don't think it's done anything hugely evil yet; it just has niggling little evilisms that everybody notices because of the motto. It hasn't smooshed anybody by doing anything other than making a better product, I don't think.
Unfortunately any large company that wants to grow will have to do things that some people, somewhere might consider evil. I suspect in this forum, no one would think anything of Google driving a hard bargain with the local government in Lenoir, North Carolina regarding a new datacenter. That's just business and Google's playing fair. Not everyone agrees with that, though.
But I agree a lot of the extra scrutiny comes from the chance to point a finger and scream "hypocrisy!"