Humans are forever attracted to the new and shiny. They are attracted to it so much that they start chasing it before they have it in place to make sure the old new and shiny that they chased two weeks ago isn't going to just disappear.
The example given in the article is "meet your new hires on the first day." This was a new and shiny at one point in time. It's become new and shiny again, because now someone is paying attention to it. But it will soon become old and crufty, and then forgotten, unless one can manage to enshrine it.
Find out where in the organizational vision this insight belongs. The organizational vision is the new and shiny that stays new and shiny, because everyone participates in and contributes to it.
This doesn't just happen. It's the job of upper management to keep the organizational vision alive. If it doesn't, then it gets old and crufty, and then forgotten, like everything else, until someone suddenly wakes up again and says, "hey this would be really cool!"
The example given in the article is "meet your new hires on the first day." This was a new and shiny at one point in time. It's become new and shiny again, because now someone is paying attention to it. But it will soon become old and crufty, and then forgotten, unless one can manage to enshrine it.
Find out where in the organizational vision this insight belongs. The organizational vision is the new and shiny that stays new and shiny, because everyone participates in and contributes to it.
This doesn't just happen. It's the job of upper management to keep the organizational vision alive. If it doesn't, then it gets old and crufty, and then forgotten, like everything else, until someone suddenly wakes up again and says, "hey this would be really cool!"
This applies to personal life as well.