Sounds like we need to produce kids that are more bully-resistant. This comment is likely to make some people upset, so let me elaborate: Being able to resist bullying in any format is an extremely useful life skill. I was lucky enough to be taught by the Marine Corps in how to resist it, and it's been instrumental in life, almost every day. People who are easily diverted through bully tactics are easily distracted from their life goals by anyone who is loud enough and mildly persuasive enough. Their opinions end up mirroring the loudest person in the room, quashing their self image and their creativity. This article is about video games, but as video games are, for many kids, a daily form of social interaction, it makes them a prime candidate for learning early on how to resist negative and cynical attitudes being thrown at them.