It's not like the tech industry is exactly new to using competing companies products.

Microsoft using Mac (not even discretely).

Apple using AWS, Google Cloud, Azure

Amazon Selling competing products

etc, etc

This may be a bit of a specialized case, but if you run a cloud hosting provider that is not your primary (or original) business you will need to accept that likely be involved in running a competing service. (I am sure AWS hosts a fair number of retailers and related technology)

The cloud changed everything from Microsoft's perspective. They don't care what language or OS or tool you use anymore, as long as you host it in their cloud, they are making money.

Apple relying on Samsung to build components for iPhones is a huge one as well.

Spotify is also using Google's cloud as well. They used AWS previously.

First normal assessment on this thread, spot on!

Seems like Netflix and Amazon get along fine.

Doesn't iCloud use Google Cloud?

Yes

Amazon Prime Video is not any real sort of revenue source. But yeah giving all your game analytic info to your competitor is sort of stupid. But Microsoft probably has access to much of that info anyway.

It's a great selling point for Prime which is more than enough.

It kind of functions as a hedge: this way they can monetize gaming even if PlayStation is winning.

Also Sony and Microsoft have a shared interest in having viable competition in the market against Stadia in case it takes off.

>it's kind of weird hosting your competitor.

Same as Apple using Samsung's tech in one way or another. Money talks after all. Different divisions, different profits, etc.