I hate to sound like a jerk saying this but it feel like it is arrogance. It seethes in every product, communication, page, document, their approach to every new market. There is no choice, you do it their way.
You're not by far the first to say this. It's the technocratic equivalent of a benevolent dictatorship. The dictator is doing you a favor and you'd better follow for your own good. And maybe they are right for now, but the whole setup was never meant to be an equal relationship between Google engineers at the top and everyone else at their feet.
