I don’t click on ads so, if given the choice between targeted and non-targeted ads, I’d rather have non-targeted ones, because then at least I have a little more assurance that I’m not being tracked. The “relevance” of an ad is totally unimportant to me since I disregard them. What’s important is whether my PII is being traded around like baseball cards.
My thing I would like first is some visibility into the data that people have about me and what other entities that data goes to (Google does this somewhat which had been cool for me but I haven't found it for other places). I don't mind being tracked in many cases but no visibility makes it so even if there were things I really care about I wouldn't know about it.
