It is sad that open source has been hijacked by the likes of Amazon. However, open hardware is an exciting option with desktop fabrication, electronics and low energy wireless creating new opportunities for small entrepreneurs
I think the situation is a bit more complex: the proliferation of F/OSS itself has driven the market into the situation where integrating and running other people's commodity software is one of the only commercially viable options left. Another factor is that commodity hardware is so powerful, and has been for over ten years, that it just had to be put back into the hands of datacenters/clouds.
