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>Actually, I'm in the middle of writing an e-mail to the Tim address at Apple

He won't read it. His PR team will respond instead.

>if it takes the environment seriously (and I commend them on what they have done so far)

They don't it's just PR. The stuff that they should do if they took the environment seriously are offloaded to companies like Foxconn which don't care about their public image.

>be truly 'courageous' and prioritise repairability and expandability in their forthcoming products.

They won't do that unless they get to a point that they just can't increase their margins or expand to other countries anymore. They even further invested into locking their computers on a semiconductor level( t2 chip).

>Apple has the clout and profile, that if it took a stand and said 'we are going to make our products a few milimeters thicker, we are going to make them so that they can be upgraded, we realise that this will hit sales and profits, but this is the planet we are talking about', they could probably pull other members of the industry behind them'.

That doesn't make them money. They didn't become the biggest tech company by not focusing on making money.



He probably won't read it - that's correct. Although about 20 yeasrs ago, I did actually get a response from sjobs when I wrote about an issue.

> That doesn't make them money. They didn't become the biggest tech company by not focusing on making money.

It does if they catch a new wave of consumer enthusiasm earlier than their competitors. I eliev such a wave exists.




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