The aspect of "time" relates to productivity. I consider this a motivational tool using game-ification and social media. The reason I love interval training for running and getting into shape is that it gives me a tangible sense of progression. When I am able, I can move on to the next tier of my running program, which is tougher than the former. "Accessible", "Tangible progress", "Mobility", "Social", "Motivitational".
I wouldn't equate doing the FitFu exercises with working out in the gym. Sure, if you do the same exercises there, but I assume that working out in the gym is more intense. The exercises don't strike me as cardio- nor weight/strength-heavy.
You could promote it as a Wii Fit for iOS or a mobile version at that. Break down what makes Wii Fit entertaining and popular (to those who do) and try to apply it to your product.
The main use-case is to ease people into regular exercise, but even though I'm a fairly serious gym-goer myself I find that doing a few reps here and there throughout the day is really helpful to keep my mind refreshed.
What happens in practice (if the testers are anything to go by) is that they start pushing themselves further and further so actually this break time kinda becomes productive in its own right.
Something like that!
Hopefully we'll get better with the marketing with time as we receive feedback from a wider audience
I wouldn't equate doing the FitFu exercises with working out in the gym. Sure, if you do the same exercises there, but I assume that working out in the gym is more intense. The exercises don't strike me as cardio- nor weight/strength-heavy.
You could promote it as a Wii Fit for iOS or a mobile version at that. Break down what makes Wii Fit entertaining and popular (to those who do) and try to apply it to your product.