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The solution to alternative communities having too many 'undesirables' is pretty simple; you focus on a specific niche/field that YouTube or whatever doesn't do well, then build up from there.

That's how Twitch took off. Started off being gaming focused, became a bit more open to other content later on. Same with Discord compared to say, Reddit or Twitter or Slack or what not.

The reason most alternatives attract the wrong audience/don't reach critical mass is because their marketing is always focused on the freedom of speech/privacy/whatever angle. That's attractive to a certain audience (those who are being censored more often on existing platforms), but not to the general public.

So you aim your new privacy/decentralised/free speech focused platform at gamers or sports fans or software engineers or what not, and then slowly open it up to the general public/all topics. Like how Facebook started out being aimed specifically at college students.



The part that people always miss is the “don’t sell out to the big bad companies after you get traction”.




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