That's not (just) for making a buck.
You bring value to your customers.
In the current system if you are more environmental friendly than your competitors you will go out of business (the comments here talk about 10x the costs). I'm not saying this is ALWAYS true, but as a general rule. The system makes environmental consumer-based businesses non-sustainable.
The system causes such businesses to be unsustainable.
Now, what is 'The system'?
The easy (but probably wrong) answer would be how western import taxes don't have enough environmental/ethical component in them.
You are correct that the system is not what is best for the world, however we do not have tariff regulations that would temper the effects of exporting pollution and human misery, and corporate interests control legislation to this effect through lobbyists and bribes. Right now, if you work, the company you work for is destroying the environment. Even Greenpeace and PeTA use computer components made in China, and drive cars that use oil paid for with human misery in authoritarian and failed states. To have a job or a computer at all you become part of the system. There is the option of going completely off grid and being self sufficient in an Adobe house in Mexico, or a cabin in Alaska, but few choose this path.
